Editor's note: It's Prime Day once again. We've checked out the deals, and, to be frank, we're not impressed. There are sales on the usual assortment of household items, gadgets, TVs, etc., but in far too many cases, we found that online retailers such as REI and Backcountry have better sales with fewer instances of bait-and-switch tactics, such as raising prices immediately before the start of Prime Day.

As a result, we have decided to skip Prime Day. Instead, we're offering an assortment of counter-Prime Day deals from online retailers that are passionate about outdoor recreation. These retailers are making meaningful contributions to the conservation of waterways and wild spaces, and we're proud to support them in turn.

Our team has done our best to round-up significant sales on useful items. We hope you find something that improves your time on the water.